Recent Google Algorithm Update and Rankings Changes

There’s been a lot of keyword ranking fluctuations in the past couple of weeks.  Lots of speculation on whether Google is making changes surrounding Panda, Penguin, or something having to do with mobile perhaps.  Well, Google has just confirmed this is not Penguin or Panda, but something else.

The thing that makes the most sense is that Google is making changes to their algorithm to better serve mobile search results.  They’ve been sending out messages to sites for weeks now, warnings about sites not being “mobile-friendly”.  So that’s where I wanted to look for any possible correlations between keyword ranking changes and mobile friendly sites.

Google Wants Mobile-Friendly Sites

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What are Page Titles?

Page Titles or “Title Tags” are those large hyperlinks that appear in the search results after you search something in Google, or other search engine.  They are used to describe the content of each page.

Page Titles are one of the main SEO (search engine optimization) ranking factors Google uses to determine where web pages appear in the SERPs (search engine results pages).

In the search results, Page Titles look like this…

 Page Titles

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When you’re in the preliminary stages of building a new website or re-building an existing site, one step that often doesn’t get the attention it deserves is the site structure.  When I say “site structure”, I’m referring to the categorization of your site, and the naming structure of those categories.

Oftentimes, there is more focus on the design itself rather than the structure of the pages.  While the aesthetics of the site are very important, this would be like furnishing a house and choosing your wallpaper before deciding how many rooms you were going to have built.

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