“Good writers borrow, great writers steal.” – T.S. Eliot
When people search for a particular service, they are more likely to land on a dedicated service page than a generic page that has a bunch of services listed. Creating dedicated pages for each service you offer lends you a lot more SEO opportunities, and will help your site rank higher in search engines when users are looking for your specific service. Read more →
NAP stands for Name, Address, Phone number. Essentially, it’s your basic information across the web. How your NAP appears across the web can affect your ranking in organic search results and very much affects where you rank in Google’s local map results. Below, an example of a lovely NAP…
Perfect Pies Pie Shop 4567 Elm St. Fort Worth, TX 76116 (817) 987-6543
Your NAP should be listed on your website and social accounts, but it may also appear in online directories, many of which focus on local business data. This includes sites like Yelp, YellowPages, CitySearch, your local chamber of commerce, Super Pages, Foursquare, and even sites specific to your niche/industry.
Each occurrence of your business information on a directory or local listing site is referred to as a “citation” (more specifically a “structured citation“, but we’ll stick w/ using citation for simplicity sake). You’ll want to keep track of all citations.
Recently, Google removed the Search by Location (‘Change Location’) feature. I’m pretty sure this was only used by SEOs anyway, so I completely get why Google would remove a feature that normal users weren’t using.
According to a Google Spokesperson:
“It was getting very little usage, so we’re focusing on other features.”
At any rate, there are many digital marketers out there that are not happy with the removal of the geo-location feature, as this was a great way to monitor and analyze clients as they appear in the search results in their location.
Google ‘Change Location’ Search Feature Removed
But don’t go nuts — it’s all good! There’s still a way to see your client’s results in a similar fashion. In fact, there are multiple ways to monitor the local search engine results status for your clients.
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