Recent Google Algorithm Update and Rankings Changes

There’s been a lot of keyword ranking fluctuations in the past couple of weeks.  Lots of speculation on whether Google is making changes surrounding Panda, Penguin, or something having to do with mobile perhaps.  Well, Google has just confirmed this is not Penguin or Panda, but something else.

The thing that makes the most sense is that Google is making changes to their algorithm to better serve mobile search results.  They’ve been sending out messages to sites for weeks now, warnings about sites not being “mobile-friendly”.  So that’s where I wanted to look for any possible correlations between keyword ranking changes and mobile friendly sites.

Google Wants Mobile-Friendly Sites

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MadeLoud.com is an indie music site that started back in 2005.  The site has been a great resource for many unsigned artists to gain exposure over the years.

Unfortunately, it was hit by Google’s Panda Update, drastically reducing its organic search traffic for many months.

Panda was released by Google on February 23rd, 2011 in an effort to reduce the amount of “thin content” sites ranking in the search results.  Since that time, they have released numerous updates.  So, even if you escaped the wrath of Panda when it was first introduced, you can still get nailed by a later iteration.

Panda hit MadeLoud.com twice, once with Panda 3.5 (update #13) on April 19, 2012 and again with Panda Update #21 on November 5th 2012.Google Panda Recovery

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Have you witnessed a dip in organic traffic to your site?  It’s possible that you are being penalized for violating Google Webmaster Guidelines.

It’s important to keep in mind, Google doesn’t care whether you hired a sketchy SEO firm or tried to game Google yourself -– if your site is hit with a penalty, you’re the one that must deal with it.

Now, truth be told, there are many reasons why a decrease in organic search traffic can occur.  Before you go straight to penalization first consider these common causes of traffic loss…Is Your Website Penalized

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